Saturday, May 26, 2018

The Place of Integrity in Business

The place of integrity in business can not be over emphasised. We Say. We Set. We do.

Follow @batechnos on Instagram for more.

#brands #marketing #customer #people #products #advertising, #Batechnos, #Batechnosworld, #Integrity

Monday, May 14, 2018

The Problem of Communication in Marketing

Taking time to understand what customers complain about a product or experience with a store makes room for great improvement in every facet of the business. For more...follow @batechnos on Instagram.

#brands #marketing #customer #people #products #advertising, #Batechnos, #Batechnosworld

Tuesday, May 8, 2018

Do customers really care about your business?

Understanding and solving the problem of your customers is what product advertising is all about.

#brands #marketing #customer #people #products #advertising, #Batechnos, #Batechnosworld

Friday, May 4, 2018

How Whatsapp Business can Enhance your Business

WhatsApp Business enables you to have a business presence on WhatsApp, communicate more efficiently with your customers, and help you grow your business.

If you have separate business and personal phone numbers, you can have both WhatsApp Business and WhatsApp Messenger installed on the same phone, and register them with different numbers.

In addition to the features available in WhatsApp Messenger, WhatsApp Business includes:

• BUSINESS PROFILE: Create a profile for your business to help your customers find valuable information — like your website, location, or contact information.

• BUSINESS MESSAGING TOOLS: Be more responsive to your customers by using Away messages to indicate that you're away.

• LANDLINE/FIXED NUMBER SUPPORT: You can use WhatsApp Business with a landline (or fixed) phone number and your customers can message you on that number. During verification, select the “Call me” option to receive the code over a phone call.

• RUN BOTH WHATSAPP MESSENGER AND WHATSAPP BUSINESS: You can use both WhatsApp Business and WhatsApp Messenger on the same phone, but each app must have its own unique phone number.

• WHATSAPP WEB: You can more efficiently respond to your customers right from your computer's browser.

WhatsApp Business is built on top of WhatsApp Messenger and includes all the features that you rely on, such as the ability to send multimedia, free calls*, free international messaging*, group chat, offline messages, and much more.

*Data charges may apply. Contact your provider for details.

Note: once you restore your chat backup from WhatsApp Messenger to WhatsApp Business, you will no longer be able to restore it back to WhatsApp Messenger. If you would like to go back, we recommend that you copy the WhatsApp Messenger backup on your phone to your computer before you start using WhatsApp Business.

Wednesday, April 4, 2018


When it comes to customer experience, a business can never do too much. In the digital world, marketers understand that the best customer experiences are created through interactive platforms and personalized messages.

Chatbots provide a way for you to do this and more. Just as you automate and personalize your marketing messages, you can now do the same with your customer interactions through the most loved medium of digital communication (Chat Applications). Loyal customers grow businesses and there is no better way to create loyalty than providing a customized experience to every shopper.
Chatbots (also known as virtual assistants) are chat based software that can have a conversation with a human using pre-programmed messages. Advanced bots such as NIVA use artificial intelligence, to understand complex requests, personalize responses, and improve interactions over time.

If you think the end result sounds robotic and impersonal, you are wrong. There are many benefits your business can experience if you implement Chatbots today.

Improved Customer Service Efficiency.


Many organizations invest their time in crafting FAQs but who actually reads them? No customer service personnel likes to be asked the same question 100 times a day. Would it not be better if your customer service personnel talks to people who actually want to buy?
Chatbots can help you:
  • Solve recurring issues or service-related problems
  • Prevent escalations through preventive interactions
  • Help prospects make buying decisions
  • Provide answers to FAQ in a more interactive manner
  • Eliminates the need to bog down human agents with frequently asked questions.

Case Study

According to a case study by NextIT, Amtrak, a North American based transport company uses Chatbots to answer 5 million questions annually.
Key Stats
  • 800% return on investment.
  • Increased bookings by 25%.
  • Saved $1,000,000 in customer service expenses in a single year.
  • Over 5,000,000 questions answered every year.
  • Bookings through chatbots generate 30% more revenue.

Thursday, March 29, 2018


In marketing, one of the strongest requirements ensuring your customers return/stay after purchase is in their level of Satisfaction.

Collate their satisfactory levels after purchase weekly. In monitoring this trend monthly, you can draw your conclusions and strategize.

Trust us to do this and more for your business.

#brands #marketing #customer #people #products #advertising, #Batechnos, #Batechnosworld

Monday, March 26, 2018

How Strong Visuals Can Enhance Your Content Marketing Results

Perspective from Theresa Behrens Goodall

Great content will drive traffic, engage users, and convert prospects into customers. As more and more conversions are happening online, content marketing strategies are more prevalent than ever. But having a plan that solely focuses on what you are saying and not why and how is a missed opportunity. In fact, incorporating great visuals into your content marketing strategy can dramatically impact your overall success. Here’s just a few things elements like imagery, color, and other design components can do for your content.


Each piece of content you have should help you and your customers achieve your goals. Say you’re developing a travel guide ebook. This should fulfill a user’s goal (“I want ideas on where to travel in my RV”) and help you as part of a larger goal (“I want to be known as a lifestyle brand”).

With goals established, visuals can be used within your content to help guide the user, highlighting information that is most relevant to the question your content is trying to answer. For example, let’s look at Newmar’s RV Resort Guide, a piece of content Element Three created for the luxury RV manufacturer. Before the team even started creating visuals and copy for the guide, a list of information the user would be looking for was made.

It included things like:

LocationBrief, engaging descriptionWhat the resort actually looks like, andQuick facts

Once the most useful information for the user was identified, the content and design could work together to create a piece that quickly communicates information to the viewer. The result? A piece of content that successfully communicated that important information and helped promote Newmar’s brand. Win, win.