Nokia has announced that since the launch of the new version of Ovi Maps with free walk and drive navigation, on Thursday 21 January 2010 one week after the launch, there have been over 1.4 million downloads.
Executive Vice President, Nokia, Anssi Vanjoki, said “The one million mark was reached already at the end of last week. We're averaging a download a second, 24 hours a day. When we announced free walk & drive navigation we knew it would be a game-changer. The number of people now using their Nokia for navigation, and as a result looking for more location-aware software, is growing faster than even we predicted."
Vanjoki added "This is great news for our 3rd party application developers. Within a matter of days there is an installed base of more than 1 million active users all potentially hungry for new and innovative location-aware apps. For the operators too there is a growing opportunity to sell more data-plans and a complete navigation package to existing and new customers."
According to Nokia, as of January 31, 2010, the top five countries downloading the new version of Ovi Maps were: China, Italy, UK, Germany and Spain. The top five most popular Nokia devices installing the download were: Nokia 5800 XpressMusic, Nokia N97 mini, Nokia N97, Nokia 5230 and Nokia E72.
The company pointed out that the success of the new version Ovi Maps is a key part of Nokia's strategy to lead the market in mobile maps, navigation and location-based services. By leveraging its investment in NAVTEQ, Nokia has been able to remove the costs associated with navigation for drivers and pedestrians and is quickly activating a massive user base to which it can offer new location features, content and services.
VP & Principal Analyst at research firm Canalys, Chris Jones, said "There is a huge appetite for GPS navigation on mobile phones. We estimate there were already 25.9 million people actively using GPS navigation on their mobile phones at the end of 2009."
Nokia said that as from February 2010, all new Nokia GPS-enabled Smartphone’s would include the new version of Ovi Maps, pre-loaded with local country map data, with high-end walk and drive navigation and access to Lonely Planet and Michelin travel guides at no extra cost.
Nokia added that “Ovi Maps covers more than 180 countries with car and pedestrian navigation for 74 countries, in 46 languages, and traffic information for more than 10 countries. There are more than 6000 3D landmarks for 200 cities around the world. Lonely Planet and Michelin guides have information on more than 1,000 destinations globally.”