Guinness Nigeria has called on Nigerian business journalists to participate in the 2010 edition of Diageo Africa Business Reporting Awards (DABRA) which was launched recently for all African business reporters.
Being a member of the Diageo Plc, the global leading premium drinks company, Guinness Nigeria is opening the window for Nigerian business journalists to take part in the continental competition.
Guinness Nigeria said that with the quality of seasoned business journalists in the country the competition would be incomplete without Nigerian journalists and therefore implored them to take advantage of the opportunity to participate and hopefully win.
The awards which was initiated by Diageo in 2004, encourages more prolific business journalism within Africa in the drive to increase the continent’s share of voice in the international media.
The number of categories has been increased with sector-specific categories to reflect the important role various industries play in economic development.
According to Guinness, African media is increasingly influencing perceptions of the continent globally and shaping investors' sentiment, and for that reason the best journalistic talents and influential media outlets from Africa, as well as international sources, are being encouraged to enter the awards and be seen by the assessment panels.
Africa Managing Director, Diageo Plc, Nick Blazquez, said “The world has been impacted by the global recession and so has Africa. However, the dynamism and the opportunities for doing business across Africa exist. We recognise that the media has a key role across the world in shaping business sentiment and Diageo will continue to support initiatives that encourage balanced reporting on Africa’s business environment.”
“Looking ahead, 2010 is a very important year for African business. As 16 African countries celebrate their 50th Year of Independence and South Africa hosts the 2010 World Cup, there is a greater sense of optimism and excitement than there was last year,” added Blazquez.
He pointed out that It was with this positive outlook that Diageo launched the Diageo Africa Business Reporting Awards 2010, which will once again recognize journalists from around the world who have excelled in reporting accurate and unbiased information about the region and have helped shape opinions and create an enabling environment for business in Africa to succeed.
The awards ceremony will be held on July 1, 2010 in Central London. The closing date for entry is 26 March, 2010. Entries can be submitted online at: www.diageoafricabusinessreportingawards.com without any entry fee.