Thursday, May 20, 2010

Nokia Take Back Recycle Campaign supports second Lagos Climate Change

Nokia, world leader in communications, once again showed their commitment to tackling e-waste and climate change by partnering with the 2nd annual Lagos Climate Change Summit that took place at the Eko Hotels and Suites recently. The event, which was organized in conjunction with the Lagos State Government, afforded Nokia a chance to showcase its strategy and initiatives targeted at combating e-waste, not only globally but also in Nigeria.

As part of its commitment to the local eco-system, Nokia participated in the Second Lagos Climate change Summit 2010 in Nigeria which once again brought together key stakeholders from Government officials, Agencies and NGO’s to Academics in different fields.

Nokia showcased its Take Back campaign. This program encourages mobile phone users to return old, broken and unused devices for recycling. Nokia Take-Back recycle bins are available in all Nokia Care Centres and designated retail outlets throughout the country. Between 65 and 80 percent of a genuine Nokia mobile phone can be recycled and devices collected in the Nokia take-back bins are forwarded to qualified recyclers for responsible reclaiming of the materials. Nokia manufactures its products according to the highest quality standards and eco-friendliness is taken into account at each step, from our global manufacturing facilities, to our packaging, to our local office operations, to the ability to recycle the actual products. It is important to point out that these eco-practices are not always to be found on fake mobile phones.

Head of Care for Nokia West Africa, Silvin Sinan, noted that Nokia’s strategies are looking at sustaining long term change. ‘We have at the core of our operations, an awareness of the environment in which we operate and are committed to minimising our environmental footprint. In Nigeria particularly we have contributed positively to the environment, promoting eco-friendly goods, recyling programs, energy saving chargers and of course we proudly support the Earth Hour initiative. Involvement in the Lagos Climate change Summit is a natural step for us and we are committed to fighting this cause alongside Nigerian Federal and State governments and our various private sector partners.

The summit which has become and annual event, was aimed at raising awareness of climate change challenges in Nigeria and the need to make it a priority in government development policies and programmes. It also discussed the climate change challenges facing Lagos as at today especially Lagos’ wealthiest area, Victoria Island, which is predicted, would be underwater in the event of severe sea level rise. The event also provided sustainability-focused companies, NGOs and government agencies a platform to showcase their environmental initiatives and projects; one of which was the new EKO ATLANTIC CITY Project, a sustainable city project of the Lagos State Government which was unveiled at the event.