Sunday, August 29, 2010

Nigerian women amongst the rise in mobile web usage says Opera

Within two years, the percentage of women on the mobile web has risen 575 percent, according to Opera's latest 'State of the Mobile Web' report having Nigeria with 5.4 percent.

According to Opera, South Africa leads the world's push for gender equality on the mobile web, with women accounting for nearly 44 percent of mobile web users. South Africa has the most female users, 43.5 percent, followed by the US with 35.6 percent, Russia with 32.4 percent and the UK with 31.5 percent. India has the fewest female users, 4 percent, followed by

Nigeria with 5.4 percent, China with 11.6 percent and Vietnam with 17.9 percent. In Russia, the percentage of female users increased from 12.5 percent to 32.4 percent from May 2008.

In China, the percentage of female users increased from 5.5 percent to 11.6 percent. In the US, the percentage of female users increased from 19.4 percent to 35.6 percent. In South Africa, the percentage of female users increased from 24.7 percent to 43.5 percent. In Ukraine, the percentage of female users increased from 8.5 percent to 24.2 percent.

In the UK, the percentage of female users increased from 16.6 percent to 31.5 percent. Ukraine and Vietnam have the most users under 18 with 34.8 percent and 23.7 percent, respectively. The age group of 18-27 is still the biggest among Opera Mini users.

However, Opera pointed out that the under-18 user base in the US and the UK grew proportionally from May 2008 at the expense of the 18-27 group. The US and the UK have a lot of users who are 38, 26 percent and older, 21 percent.

In July, Opera Mini had over 62.3 million users, a 4.8 percent increase from June. Since July 2009, the number of unique users has increased 114.3 percent. Those 62.3 million active users viewed over 29.6 billion pages in July. Since June, page views have gone up 8.5 percent. Since July 2009, page views have increased 146.3 percent.

In July this year, Opera Mini users generated over 445 million MB of data for operators worldwide. Since June, the data consumed went up by 6.9 percent. Data in Opera Mini is compressed by up to 90 percent. If this data were uncompressed, Opera Mini users would have viewed over 4.1 petabytes of data in July. Since July 2009, data traffic is up 138.1 percent. Kenya joins the list of top ten countries for Opera Mini users, replacing Nigeria.

The current top ten, in order are Indonesia, Russia, India, China, Ukraine, South Africa, the US, Vietnam, the UK and Kenya. The top ten countries using Opera Mini in Southeast Asia are Indonesia, Vietnam, Malaysia, Thailand, Philippines, Brunei, Singapore, Cambodia, Laos and Myanmar.

From July 2009 to July this year, page views in the top ten countries in Southeast Asia increased by 238 percent, unique users increased by 205 percent, and the amount of data transferred increased by 227 percent.

Growth rates in Southeast Asia, Malaysia with 1,003.7 percent and Singapore with 412 percent lead the top ten countries of the region in terms of page-view growth. Vietnam with 328.5 percent and Malaysia with 242.3 percent lead the top ten countries of the region in growth of unique users. Brunei leads the top ten countries of the region in page views per user, with each user browsing 1,824 pages on average each month.

Opera said that Google and Facebook compete for the top spot in several Southeast Asian countries. In Thailand and Laos, Google leads, followed by hi5 and then Facebook.

In Vietnam, where My Opera is popular, Facebook is not in the top ten list. Opera Mini users in Southeast Asia tend to prefer Nokia handsets. The Apple iPhone is the most popular handset used by Opera Mini users in both Singapore and Myanmar.