Saturday, September 10, 2011

Etisalat Launches 'Dotme' an SMS-based Notice Board

L-R: Director, Products & Services, Etisalat Nigeria, Mr. Lucas Dada; Head, Mass Market Segment, Etisalat Nigeria, Mr. Wole Rawa; Specialist, High Value Segment, Etisalat Nigeria,  Mrs. Rahila Isa-Oni, and CEO, Etisalat Nigeria, Mr. Steven Evans at a press conference to unveil Etisalat’s new innovative product, DotMe, an SMS-based notice board at Eko Hotel & Suites, Victoria Island.


Etisalat Nigeria has once again made good its promise to continue to provide its customers with innovative telecommunications solutions. This followed the launch of its newest service known as DotMe, an sms-based message service that enables etisalat mobile phone subscribers to publish information on their mobile number via SMS while on the go. Etisalat is the only network in Nigeria, and the first in the world to launch such an innovative service. 

According to Etisalat, the simple, yet powerful SMS-based social bulletin board acts like a personal bulletin board that enables users to instantly publish information from their mobile via SMS, and which can easily be retrieved by their contacts, or any other persons on demand via SMS. 

Explaining how the product works, Etisalat Chief Commercial Officer, Wael Ammar said that because the service is SMS-based, it is simple to use for individuals, organisations or businesses. To use this service, a dotter simply sends a message or an update to the service code 8900. This can then be accessed on demand by his or her followers on any network anywhere in the world as long as he/she has the dotter’s Etisalat mobile phone number.  

“For a start, the dotter invites his or her contacts to follow his or her posts by asking them to text a dot, which is a full stop (.) to his or her Etisalat mobile number to retrieve his or her status, and updates this status regularly,” Ammar explained. “And if you are a follower all you need to do is to send a dot to the Etisalat mobile number of your dotter, and you are able to receive the last post of the person you are following. For instance, sending a dot (.) to 0809xxxxxxx would result in a response SMS with the last post of the dotter.” 

The DotMe service was invented and developed by Telsis.  “We are delighted that Etisalat is our launch customer for DotMe” said Telsis founder and chairman, Jeff Wilson, “Effective communication is good for business and good for people.  DotMe complements the voice and text capabilities of mobile phones by offering a simple and ubiquitous publishing capability.  Just as we call and text for many different reasons, people will find their own many and varied uses for DotMe.  All Etisalat customers can now post messages and anyone, anywhere can get their status or information.”

Ammar expressed conviction that this innovative new way to quickly share information with more people will prove useful to both individuals from all works of life, businesses, and other organizations like churches, mosques, and government organizations. 

“Dotting regularly enables a business like a supermarket, for instance, to update customers on in-store promos and product stock updates. With information just a dot away, shoppers who may have avoided shopping at the supermarket will be encouraged to stop by and shop,” he said. 

The service costs one naira for posting one’s status or information using the service. The Etisalat DotMe posts are also accessible to customers of other networks. It cost one naira for Etisalat customers to follow while non Etisalat customer in Nigeria and the world can follow at the normal SMS rates.  The service is available for both prepaid and postpaid subscribers and does not require any subscription.



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