Friday, September 23, 2011

Etisalat Nigeria Set to Launch Its 3.75G HSPA+ Technology

There are strong indications that the eagerly awaited roll out of Etisalat’s broadband technology on its network will soon become a reality.

According to sources at the company, Etisalat has been working round the clock to develop the network to meet its roll-out target for this year, as previously announced by its management.

Etisalat’s expanded network which now has over 2500 base stations spread across the nation, will sufficiently position the GSM service provider with provision of 3.75G services to its teeming subscribers

Etisalat Chief Executive Officer, Steven Evans, said that the introduction of the service would enable Etisalat customers experience internet browsing, video telephony, and the latest multimedia technology for cell phones at very fast speeds.

“Our strategy is to ensure that each geographical area that is 3.75G compliant will deliver on quality, in terms of speed of data access. Our research has shown quality data service is currently lacking within Nigeria, and the beauty of our roll-out strategy is that it is phased to deliver on the promises made, thereby surpassing subscribers expectations,” he noted.

As part of the readiness for the launch of this latest achievement, Etisalat has embarked on a massive programme of mast construction across the country, not only for the 3.75G HSPA+ network but also to expand its current EDGE network infrastructure. This has been bolstered by a $650 million syndicated loan provided by a coalition of Nigerian banks for the network expansion.  

Affirming the company’s preparedness to raise its game with superior service delivery, Etisalat Chief Commercial Officer, Wael Ammar said, “Since we entered the Nigerian market, we have proven ourselves to be an innovative and customer-focused network. We intend our broadband services to be second to none and we promise that our customers will definitely get value for every kobo they spend on this service. This is the Etisalat guarantee. We are currently in all 36 states of the Federation and are continuously developing the network to offer further quality to our subscribers”

Etisalat obtained the licence through the acquisition of Alheri Mobile Services Limited, the formerly owned subsidiary of the Dangote Group, which was previously issued the license by the Nigerian Communication Commission. Etisalat’s 3.75G HSPA+ service will be initially available in 14 cities with other major cities expected to begin enjoying the service in the following months.