Wednesday, February 8, 2012

Nokia Drives Locally Relevant Apps on Nokia Store

In a bid to promote local content in its application store, Nokia, has urged both old and new developers to develop applications that would be of relevance to the global village.

With over 177 publishers of applications on Nokia Store and more than one million downloads of apps developers are ensured of enriching themselves via developing applications.

This was disclosed by Nokia’s Services Manager for Ecosystem Developer Experience (EDX) Olumide Balogun at a media roundtable on the Nokia store in Nigeria.

According to Balogun, app developers on the Nokia platform have a 160 percent chance of getting their applications downloaded than any other platform. This is largely because of Nokia’s widespread availability across the globe. Globally Nokia Store is getting 11 million downloads per day!

Nokia being the world’s leading manufacturer of mobile phones, ships the highest volumes of mobile phones every year.  Balogun said Nokia would continue to encourage local developers to build locally relevant apps for the African market.

The Nokia Services Manager also outlined the opportunities for generating huge income for app developers on the Nokia Store. The opportunities include app purchasing and in-app advertising. The challenge for app developers therefore is to build applications that will attract downloads from millions of Nokia consumers across the world. He said the developer of any application on the Nokia store gets 70 of all accruing revenue.

Apart from making its platform available, Nokia supports developers in a variety of ways including training and other forms of promotion.

Recently, the mobile giants organized a competition among app developers across West Africa known as the Create for Millions campaign. The first three winners are being sponsored by Nokia to Mobile World Congress holding in Barcelona, Spain, next month. Mobile World Congress is the largest conference on mobile technology in the world.

Also speaking at the occasion, publisher of popular Nigerian app, “DANFO”  Bayo Puddicomb thanked Nokia for proving app developers the opportunity to improve their creativity and earn decent income. His application “DANFO” is already being downloaded in over 5 countries.