Thursday, April 12, 2012

Etisalat unveils Brand New Campaign in Grand Style

L-R- Director Products and Services, Etisalat Nigeria, Lucas Dada. Chief Commercial Officer, Etisalat Nigeria, Wael Ammar. Director Brands and Communications, Enitan Denloye. CEO, Etisalat Nigeria, Steve Evans.

Nigeria's most innovative telecommunication company, Etisalat, recently in Lagos revealed its new masterbrand campaign tagged 'Essence', a celebration of the company's relationship and essential values.

The event had in attendance Industry titans, top celebrities and entertainers who came to witness the glamorous unveil.

Chief Executive Officer, Etisalat Nigeria, Steven Evans during his speech on the brand's journey so far said that the company in just three years of existence in Nigeria has churned out innovative products and services that have led to the retention of over twelve million subscribers.  "It's been three years since we made the commitment to provide Nigeria with quality network, friendly tariffs, and best customer service and so far we have made good that promise". He further stated, "Our roots across 9ja campaign in October last year was a celebration of our presence in the nooks and crannies of the country. Today, we re-launch our identity as being a truly Nigerian brand that is innovative, youthful and full of energy".

Also speaking at the event, Chief Commercial Officer, Mr. Wael Ammar said that innovation has been the company's driving force. "We at Etisalat are uniquely different. We don’t do things different because we can; we’re simply different because we are and we pride ourselves in creating products and services that fit everyday living", he said.

The new range of advertising materials includes a 4minutes sound track titled "0809ja for life", a music video as well as a radio jingle, television commercial and Out Of Home (OOH) creatives.  Director, Brands and Communications, Mr. Enitan Denloye who revealed the latest communication campaign said that the Essence campaign characterizes what the brand stands for. He further added that the company is not just a network but an attitude as evident from its cutting edge advertising campaigns.

At the launch event, Etisalat showcased itself as a brand that is in step with the youth segment of the country by staging a fashion show that had top celebrities such as Uti Nwachukwu of the Big Brother Africa fame, Eku Edewor, co-presenter on M-NET's new hit show, Studio 53, Damilola of the drama series Tinsel, former most beautiful girl in Nigeria, Muna and Lynxx as well as a host of others in designs by Mai Atafo and Emmy Collins. Guests at the event were also treated to musical performances by Wande Coal and sultry singer Tiwa Savage amongst others.

Since 2008, Etisalat has been an innovator in the delivery of uniquely different products and services. The company further seeks to strengthen its brand by the launch of a Masterbrand campaign which kicked off with the "Coverage campaign" in October 2011. 

To watch the video, click the link below