Thursday, May 10, 2012

DIGITAL MARKETING CONFERENCE AND EXHIBITION







Digital marketing is currently gaining grounds in Nigeria and many businesses are repositioning in order to satisfy their customers more efficiently.

The two day event was organized by Simon Page business school at Civic Center, Ozumba Mbadiwe, Victoria Island.

Brands, companies, and the likes are connected and leveraging on this platform. Prominent speakers, like Idy Enang, Managing Director, Samsung, Nigeria, Dayo Adefila, Chief Operating Officer, HotSauce, and Jeremy Spiller, Econsultancy, and Christer Holloman, author- the social  media MBA, spoke on different aspects of digital marketing.

Idy Enang, speaking on Opening the digital womb said that digital media is about vision, creativity, imagination and innovation. According to him, " the whole idea of digital media is to be able to conceive and deliver an idea in a way it would engage the mind and bring about a good result". 

Dayo Adefila, speaking on social media measurement said that the measurement of social media should be on value added to customers which would translate to Return On Investment.

Jeremy Spiller, speaking on social media landscape and strategy and planning noted that there is need to understand the behavior of the people in order to be able to serve them better.

Christer Holloman, shared some deep insights on digital marketing and also gave top tips to help and enable businesses and companies position their products and services using social media technology.

9 comments:

  1. Thank you
    The information you shared is very informative Digital Marketing Agency

    ReplyDelete