Friday, October 5, 2012

World Customer Service Week: Unity Bank commits To Quality

Crispin Oduobuk, Unit Head, CSR Digital Marketing & Events, Unity Bank Plc; Lanre Fagbohun, Executive Director, Lagos & West, Unity Bank Plc and Halima Ishaq, Unit Head, Internal Communications & Brand Management, Unity Bank Plc at a media interactive session by the bank in Lagos

As part of its commitment in changing customer’s experience in the banking industry, the Unity Bank of Nigeria has ascertained it will hasten up the sensitization of customers on the benefits of going cashless with card payment systems.

This was made known at an interactive session with newsmen in Lagos.

Executive Director, Lagos/West, Lanre Fagbohun, said, “The Central Bank has been trying to encourage the whole society to go cashless and that’s a major focus for us in Nigeria, not just for the efficiency of the system but also for security.

 According to him, “a principal partner with MasterCard was paying a lot of attention on how to get as many people as possible to use cards”.

He noted that in the nearest future, the bank hopes to take the cashless policy drive where people will have to pay for bus fares via their cards.  He said “We have several cards on offer now. We have cards for holy trips, schools and much more. The major focus for us now is on how to get the society to go cashless,” he reiterated.

Fagbohun said the bank recently bagged the coveted ISO certification for high standards, was keying into the cashless system as declared by the CBN and would ease the process of integration for its numerous consumers. 

Unit head, CSR Digital Marketing and Events, Crispin Oduobuk, said Unity Bank was in the process of donating jackets to the Federal Road Safety Corps (CSR) across the country, had worked with hospitals and schools and recently made donations to victims of the Hajj squabble between Nigeria and Saudi Arabia.

I think the idea has always been we work within a community and share with it. It was never really the strategy of the bank before to go around broadcasting what we had done. But I think that’s about to change. We’ve done quite a bit in the area of education, health, road safety and Hajj events and will still do more,” he noted.

Oduobuk said that Unity Bank would embark on initiatives that would make the public aware of its achievements in the past and plans for the future: “From now on, customers will begin to feel our presence in the market. The frequency, volume and depth of our adverts will also increase going forward.”

The bank, which has about 250 branches across the country, came to being when 9 financial institutions with competencies in investment, corporate and retail banking came together in 2006 to form Unity Bank. 

The bank was rebranded in 2009 and has stated that they would do more for customers, while stepping up its Corporate Social Responsibility (CSR) drive with initiatives in education, health and road safety.