Tuesday, December 18, 2012

How to create an effective campaign using promotional gifts

Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.

One of the best ways of marketing any company effectively is by using promotional gifts. It enables the company to send a specific message to their clients while ensuring that the company name is visible day after day.

This is one reason why so many companies are choosing to give their existing and prospective clients promotional gifts. One of the best ways that you can use promotional gifts to an advantage is through the use of a gift campaign.

Here are a few tips on how to put one together.

Plan Your Campaign In Advance

If you want to plan a successful gift campaign you need to see the bigger picture. Plan your campaign from start to finish and figure out specific gifts that will fit into your campaign. Make sure that you think of different options that can be substituted since gifts will, on occasion, become unavailable. The last thing that you want is to be looking at a specific item and find out that it is no longer available when you need it. This step can be much easier if you don’t think about items that are overly specific.

Tie It To What Your Company Is Doing

Tying your promotional gifts to things that your company is doing in future will also help make your campaign relevant. For example, if you know that you are going to be expanding into a new product line or opening an office in a new location, look for promotional gifts that reflect growth or the change in direction that your company is taking.

What You Need To Avoid

There are a few things that you need to avoid if you are planning a campaign using promotional gifts. Stay away from simply offering the same items in new colors or sizes unless they can be personalized in a way that makes the items unique. Unless it is obvious that the items are part of a series that may become collectible it may not make sense to simply offer the same item in a different color, size or shape year after year. After a while, this will cause your clients to overlook the items that you are sending instead of looking forward to receiving them. Avoid selecting gifts that are too diverse unless, again, you have a way of tying them together which makes sense. Again, if you simply hurl items at your clients they will not pay attention to them and they will not do your company any good.

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