In a bid to increase and sustain its revolution of the mobile broadband market in the country, Nigeria’s most innovative telecommunications company, Etisalat, will starting this week embark on a 24-state experiential tour campaign of its 3.75G High Speed Packet Access (HSPA) broadband service popularly referred to as Easyblaze.
The Easyblaze experiential tour is in partnership with Qualcomm, leading manufacturer of wireless chipset and software technology, the Opera Group, makers of the world’s most famous mobile browser opera mini, social networking site Facebook, and technology companies Samsung, Nokia, Sony, Huawei and Techno.
According to Etisalat, the tour is designed to give both current and prospective customers the opportunity to fully experience the Easyblaze broadband service on a variety of internet-enabled devices (smartphones, tablets, laptops, & MiFi hotspots)
Easyblaze 3.75G offers high speed data of up to 42mbps, allowing Etisalat customers achieve high speed internet access, faster file downloads, video calling and streaming and other related activities. Etisalat is now set to take ‘speed to town’ with the experiential tour campaign to major cities in the country.
Chief Commercial Officer, Etisalat Nigeria, Wael Ammar said the reason behind the tour is for current and potential subscribers to experience first-hand the quality and speed Easyblaze brings. “Since its launch in September 2011, we have aggressively rolled out the Easyblaze service in major cities in the country offering seamless internet service to our customers,” he said. “We are witnessing a rapid growth in data usage and understand the need for a quality and reliable network. We at Etisalat are committed to matching that need with our efficient and affordable 3.75G network,” he added.
Starting July 1st, the Easyblaze Experiential Campaign will cover major centres in Lagos, Abuja, Suleja, Nasarrawa, Warri, Benin, Aba, Enugu, Uyo and Port-harcourt and move on to other cities in the country.
Ammar further added, “What we aim to achieve with this campaign is to showcase the ultra-fast browsing capabilities of Easyblaze and provide hands-on experience to customers. In addition, customers will get to see that they can enjoy and maximize the full potential of their internet enabled devices and mobile phones”.